Anyone who has a scene for this years fashion show can tell you that there are some good days and some not so good ones. Making progress by contracting your hair and makeup artists, securing models, buying fabric, or even finishing a dress are things that happen on a good day. Having a scene entails a ton of hard work that not everyone may realize.

11051511_10206351818418441_79517740_n (1)My scene is called Oasis. I was inspired by Arabic fashions and culture, you will see this through the use of flowing fabrics and my intricate use of detail. My scene will consist of fourteen evening gowns. As of now, I have purchased all of my fabrics and have a few dresses in progress. GCC student Kana Tatsumi will be creating jewelry for my scene as well. Her brand is “Jenny Minette”; be sure to check out her jewelry line on Facebook!

11050962_10206351818858452_929050979_n (1) I have contracted all of my models, and I am excited to share that 2014’s National American Miss New York winner, Olenka Masny, will be modeling for my scene! She is an experienced model who has walked in many fashion shows and I am very excited to work with her.

I am also excited to write that I have contracted very talented hair and makeup artists for the show. Amanda Marsala is an extremely talented makeup artist from the Western NY area. You can check out her Instagram @almarsala , you won’t be disappointed! My hair artist’s name is David Gerard. He did the hair for my scene “Glorious” last year and did a fabulous job; I am thrilled to work with him again this year!

So many great things are happening for me so far and I am quickly developing a strong team for this year’s fashion show. I know that there will be some bumps along the way, but in the end when the models walk down the runway it will be all worth it!

This blog was contributed by Entrepreneurship Student Abby Wilcox.

“Steeling” The Method

Standing Room Only during David Steel's keynote speech at GCC

The atmosphere in the technology building lecture hall at Genesee Community College was buzzing with anticipation on Wednesday February 25th. The marketing and social media expert, as well as best selling author, David Steel brought in an extremely attentive audience that far exceeded the number of seats in the house. It seemed that people were eager to hear what Mr. Steel would be preaching: how to best use social media and marketing to truly benefit the user.

David Steel is the chief viral officer of Sneeze.it, a digital marketing agency, a division of The Steel Method. He is also the author of “The Care and Feeding of Highly Aggressive Sales People” and “Sneeze It–Don’t Just Say It Spray It.” His presentations have captivated audiences from New York to Nairobi, and most recently Russia.

Best selling author and marketing expert David Steel with GCC students Ariana Sneed and Ami Cornell

Best selling author and marketing expert David Steel with GCC students Ariana Sneed and Ami Cornell

I, along with fellow Fashion Merchandising student Ariana Sneed, had the pleasure of hosting Mr. Steel during his visit to Genesee Community College. Upon giving David Steel a short tour around campus we discovered that our school offered amenities that we may often take for granted. For one, David was left in awe of how clean our facilities were and complimented our maintenance staff many times throughout his visit. He also took notice of how friendly all of the faculty members of GCC were.

As far as keynote speakers go, David Steel comes highly recommended, and for good reason. He has a charismatic quality about him that is so genuine and intense that his audiences don’t just listen, they are hypnotized. He presents his audience members with the cold hard facts, and gives them the tools to achieve success by manipulating the seemingly rigid confines of social media and marketing.

One key aspect of David Steel’s presentation that seemed to resonate with the audience overall was idea that “Facebook is a marketer’s dream.” Businesses are able to use tools that Facebook has provided in order to find out their customer’s demographics through inputing their customer’s emails into the Facebook search bar. Mr. Steel even made reference to student and entrepreneur, Abby Wilcox’s budding cupcake business based out of Cooperstown, NY known as Coopcakes. He suggested that she could use this specific type of tool to market certain cupcake flavors to specific customers.

David Steel with President Sunser

David Steel with President Sunser

Perhaps the most influential statement I took away from David Steel’s presentation was, “the person who controls the conversation is the person who asks the questions.” I know for certain that everyone who has had the chance to hear Mr. Steel speak now knows how to ask the questions.

-Ami Cornell

2nd Annual Creativity Conference!


Join our creative think tank by attending the 2nd Annual Creativity Conference @ Genesee Community College.  The conference will have a Keynote Speaker as well as 50-minute concurrent workshops where you will learn how to apply creativity in business, education, within your community and personally. You can expect to experience a full day of exploration and skill building in creativity. So, mark your calendars today to change your perspective and transform your life Wednesday, April 15, 2015 from 8:15am-4PM. More information will be coming soon!

Where It All Began


The fashion-merchandising program at Genesee Community College has had a lasting effect on changing who I am for the better. It has helped me to develop an understanding of the business of fashion, and has showed me that there isn’t just one clear path to enter the field of fashion you want to join.

Before starting this program I was a shy, quiet student that didn’t want to share or say anything in front of others. I only had a small understanding of what it really meant to be a fashion merchandising major. Since then, things have changed. I have developed many skills with the help of all the teaching staff at Genesee community college. Professor Dudkowski and Professor Ehrhart especially assisted in my growth through teaching the “tricks of the trade” and the real-world applications of retail. One thing I’ll never forget about my time spent studying at GCC is all of Professor Dudkowski’s sayings; I may have laughed at what he was saying, but he says them because they work. Professor Dudkowksi and Professor Ehrhart are great professors that have helped me have a larger understanding of what it will be like to work in retail and helped put me on a successful career path. People may doubt this program’s success because of its rural location, but this small school makes sure you have all the information you may need if you plan to transfer on, and the teachers want you to succeed.

Through these two years I have gained a lot of confidence within myself, as well as in my studies. I believe that GCC has set me up with the skills I need to succeed, it is for this reason that I don’t plan to transfer to another college; I’m extremely excited and I feel ready to enter the retail business. I plan to succeed through putting use to what my professors taught me these past two years and to make a lasting positive impression in the professional field of retail.

This blog was contributed by Fashion Merchandising Student Kylie Dunn.


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A Fashion Show, an event at which collections of newly designed clothing are modeled for an audience. “Fata Morgana,” the theme for this year ‘s 34th Annual fashion show at Genesee Community College, is set for April 25th, 2015. As a fashion Design Student, I will take part in the vogue show presenting my own scene. This will be my second year participating in the event; last year I was a model in another design student’s scene. Last year’s show was such an engaging experience for me that I decided to create a vision for my own exclusive line.

This year I will produce my own scene entitled, “BRI~JHN,” which is a collaboration of my name, “Brittany,” and my little sister’s name, “Jhnae”. My little sister also served as an inspiration for my ideas; her personality is a mix of cool and unique and she has a style similar to the Olsen Twins, Rita Ora, and the fashions of the 1970’s era. The concept of my scene is Bohemian Baja, which includes garments with flowy elements, fringe, and loose fitting clothing with spunk. The fabrics that will be featured in my scene are lace, cotton, and jacquard, which are the top picks for the looks I’m going for in my show. The color palette I will be using will feature neutral tones with a pop of color. An example of this would be a navy blue garment with a hot pink accessory to give it a unique quality.

The image I want my audience to capture from my collection is “Dress Out Loud,” which is freedom of clothing, colors, and being true to you. I hope to have a successful show with my Design team. My goal is to show the world what “Beebe” has to offer, a fresh unique sense of self, and style.

This blog was contributed by Fashion Design Student Brittany Breedlove.

Fata Morgana


With the fall semester coming to fruition, and the spring semester in our midst, planning for the annual fashion show has begun. This April, the annual fashion show at Genesee Community College will ring in its 34th year, and is expected to be the largest show yet! With that in mind, the Fashion students of GCC have curated a theme that will surely leave their audiences inspired. This year’s show will be entitled Fata Morgana. A Fata Morgana is defined as a rapidly changing and complex form of superior mirage/optical phenomenon that is seen in the narrow band right above the horizon.They determined Fata Morgana to be an excellent choice of theming for this year’s fashion show due to its timely mention in an issue of Women’s Wear Daily and the large presence of desert themes within the Spring 2015 clothing collections. The fashion students then related the idea of Fata Morgana to the cultural diversification of the widespread desert environments within the w10940620_10205918014689147_6156977377827682419_norld, and a fashion show like no other was born. Fata Morgana, the 34th annual fashion show at Genesee Community College will occur Saturday, April 25th, 2015. Explore the hashtag #GCC34FM to stay up-to-date on all things Fata Morgana!

If you’re interested in modeling in the Fata Morgana fashion show, tryouts will occur Wednesday, February 4th in T102 from 12-3 PM and Thursday, February 5th in the Forum from 12:30-2:00 PM.

If modeling isn’t really your “thing” and you wish to contribute your skills to/attend the annual fashion show at GCC please contact Ami Cornell at acornel4@my.genesee.edu or Ariana Sneed at asneed@my.genesee.edu.

-Ami Cornell

5 Things I’m Excited About for Spring 2015 at GCC


Last semester I made a list of 10 Things I was excited about for the semester so I thought I would revisit my list and improve it for Spring 2015. Last semester was my last full-time semester so I suppose it’s only appropriate that, as I transition into part-time study at GCC, my list is shorter than the last one. Enjoy!

5. One. More. Class.

400_F_47125909_X2LDGA4m4GKtUcI6R6NnCyPrTLdHQwznI have to say, I’m a little frustrated with fumbling the ball last semester with Managerial Accounting but now that this class will be my main academic focus, I have a renewed confidence that I can get through this last painful class. My degree depends on this last class and I cannot wait to finish.

4. Sledding Down That Hill

These awesome people know how to have fun in the snow.

These awesome people know how to have fun in the snow.

I’m not sure if my College Village friends will appreciate this as much as I do. They, unfortunately, have to suffer while they walk up and down the hill with rain, sleet and snow whipping in their faces. Most days I say a silent prayer for them. However, I can’t wait for the next big snowfall to arrive at GCC Batavia Campus so I can go sledding down that hill. I wonder if anyone will join in the fun with me…

3. Actual Spring.

1527083_10152897850578103_4748297676987475065_nIt seems kind of funny that the spring semester starts in the middle of January. I think a little part of me dies inside when I udder the phrase “spring semester” during the dead of winter because I honestly can’t stand the snow and cold past the Christmas holiday and/or my one and only sledding day of the year. I sometimes find myself fantasizing about driving in the nice warm days of spring rather than the snow drift war zone that I have to endure on my way to GCC. It helps but then I have to get out of the car and walk/run into campus and my happy little fantasy is gone.

2. The Annual GCC Fashion Show

Last year's Fashion Show theme was "Ethereal"

Last year’s Fashion Show theme was “Ethereal”

The annual GCC Fashion Show is always something to look forward to. We have an unbelievable amount of talented fashion students here at GCC. I cannot wait to see what these student have in store for the show. Another great aspect to the Fashion Show is the Fashion Show Reception that the Tourism and Hospitality students plan and execute on their own take of the theme that the fashion students have chosen for the show. The theme will be announced soon so stay tuned!


I can't wait to be in that line!

I can’t wait to be in that line!

Although I dropped the ball last semester and I have to retake Managerial Accounting, I am slightly glad that I did. If everything went according to plan then I was not going to participate in Commencement in May after finishing courses in December. Now that I’m going to be making the trek to Batavia once a week, I figured that I may as well participate in the Commencement ceremonies and graduate with the wonderful group of friends that I have made while attending GCC.